01
Settled so far
02
Logos: L12 as a full stethoscope, and three more
L12 now runs the whole length of the instrument: earpieces at the top, the tube down the stem and around, ending in the small chest piece. L11 joins the shortlist. The three new ones are below it.
Shortlist
L14 is the same stethoscope idea carried through the whole name, so L12 and L14 can be one system: L12 as the icon, L14 as the full signature. L16 is the closest to today’s logo, which already pairs a cross with a leaf. These remain direction sketches that need a designer’s refinement and a trademark search.
03
A service icon set of your own
SM Privé’s icons are small solid pictograms in navy and coral, built around a pixel cross. To avoid looking like a copy, Bina’s set takes the opposite approach: open line drawings made from the same stems and circles as the wordmark, each with exactly one orange point. People are drawn the way the wordmark draws its i: a stem and a dot.
Three ways to set them
One set, three brands
32 icons covering the services on binamd.ca today, plus booking, location, hours and languages. Rules for the kit: 48-unit grid, 3.4-unit stroke, round ends, one orange point per icon and never two. New services get an icon drawn to the same rules, so the set can grow with the clinic. Tell me which services are missing or mislabelled.
04
Growth figures: what to say now, and later
With one location and a small team, the honest large numbers are services, days open, languages and reviews. So the versions for now never mention people or places. The later versions add them once they are numbers to be proud of.
Use now
Now 1 · The strip. For the homepage, pamphlets and the About page.
Now 2 · The sentence. For a page top, a poster or a social post. In French: « Ouvert 7 jours. Plus de 30 services. Un seul toit. »
Now 3 · The momentum strip. Shows movement without any headcount. Pair it with a “New at Bina” feed.
Use later
Later 1 · The full strip. Switch to this when the professional and clinic counts are worth showing.
Later 2 · The sentence. Rules for all five: every figure is true on the day it is published, the strip carries a date and is reviewed each quarter, and nothing is rounded up. 30+ and 540+ come from your site today; please confirm 7 days a week is accurate year-round.
05
Sina: the friendlier design returns, with nine palettes
The sober version is withdrawn. S1 to S5 are back as they were in v3. S7, saffron and ink, is kept from v4. S11 to S13 are new, each with its own layout and a motif drawn from the name: brilliance, shown as light.
The burgundy you asked for is S11. Every sample now ends with the group footer instead of a line under the wordmark. Since Sina means brilliance and wisdom, I suggest updating its signature line to « La sagesse au service du soin », “Wisdom in the service of care”. Page content is still a sample to confirm.
06
Lumina by Bina
Lavender is removed. H is new. A, B, C, D and G are unchanged.
07
The group footer
One footer block, the same on every site, is the only place the three brands appear together. There is also a story in the names worth using inside the group: all three are about light.
Bina
Sight. The one who sees clearly. The private clinic and the name of the group.
Sina
Brilliance and wisdom. The public family practice.
Lumina
Light. Medical aesthetics.
One point to settle: you said Sina is not promoted on binamd.ca. A shared footer on Bina’s own site would show the Sina name there. I can make the footer list all three everywhere, or leave Sina out of the footer on Bina’s and Lumina’s sites and show the full row only on Sina’s.
08
Carried forward, unchanged
The eight Bina colour schemes and the ten taglines from v4, kept here so this board is complete.
Taglines
09
What I need back
- LogoL3, L4, L6, L10, L11, L12, L14, L15 or L16.
- Bina colour1, 2, 4, 6, 8, 10, 11 or 12.
- SinaS1 to S5, S7, or S11 to S13.
- LuminaA, B, C, D, G or H.
- IconsApprove the style, pick a treatment, list missing services.
- FooterSina shown on every site, or only on its own.