Bina
Colour, logos and taglines v5 did not keep
Specimens and wording are the ones from the round that last showed them. Nothing here was rewritten.
Colour schemes
Four schemes taken off the Bina board
From Identity Options v3: “Scheme 7 is removed. Schemes 5 and 9, the teal ones, move to Sina.” Sina S1 and S2, the versions kept, are in the selected board. The phones below are the Bina specimens, which v5 no longer offers as Bina colours.
Logos · first board
Five logo directions
These are concept drawings to choose a direction, not finished artwork. The chosen one gets redrawn precisely, with a Persian lockup, before the kit.
The current idea, cleaned up: a solid B with the cross, no leaf, a calmer wordmark. Safe if signage and uniforms already exist. The least modern of the five.
A sun rising on a horizon: vision as foresight. Warm and optimistic, works well as an app icon. Risk: sunrise marks are common in wellness.
A wordmark only. The dot of the i becomes a small orange cross: the moment of insight, and the medical sign, in one detail. The cross then travels alone as the icon, bullet and “New” marker.
A lowercase b with the cross at its centre, on a rounded tile. Reads as a modern app or health-tech brand, which suits the enterprise ambition. Strongest at small sizes.
Two stacked forms make a B: a smaller orange one above a larger navy one. Father and son, family and enterprise, growth. The most abstract and the most distinctive.
How I would decide
- C if you want the cleanest, most flexible system. It also pairs with D’s tile as its app icon.
- D if the icon matters more than the wordmark.
- E if you want something nobody else in Québec health care has.
- A if changing signage is not worth it yet.
Logos · later rounds
Marks not on the v5 shortlist
L2 was dropped in v3 as too expected. L7, L8 and L9 were not carried past v3. L13 was not carried into v5. L1 and L5 were not carried past v2.
Taglines
Lines that did not make the ten
The ten taglines still on the table are in the selected board, carried forward unchanged from v4.
From the first board
- 1Medicine with vision.La médecine qui voit plus loin.
- 2We look after you. We look ahead.On veille sur vous. On voit plus loin.
- 3Cared for like family.Soigné comme un proche.
- 4See further. Feel better.Voir plus loin. Aller mieux.
- 5Health care, clearly.La santé, en clair.
- 6Insight into your health.Un regard éclairé sur votre santé.
1 and 2 carry the meaning of the name. 2 also holds both sides of the brand: family care and ambition. If none of these land, tell me which is closest and what is off.
From the second board
From the third board
Lumina
Directions v5 did not keep
Lavender is removed. Sage was removed in the round before that. Plum was drawn on the first board and never rebuilt. Clay and champagne from that first board were developed into Lumina B and C, which are in the selected board.
Clearly distinct from Bina’s orange.
In each case Lumina keeps Bina’s navy, type, shapes and voice, and swaps orange for its own accent. Its wordmark will follow whichever logo direction you choose.
Sina
The sober directions that were withdrawn
From Identity Options v5: “The sober version is withdrawn. S1 to S5 are back as they were in v3. S7, saffron and ink, is kept from v4.” S7 is on the selected board. S6, S8, S9 and S10 are not.